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What a
way to end 2007. I turned my world upside down with $650 worth
of books purchased at less than half price (my holiday gifts
to myself). Some books focused on walking, as I'm about to
open a walking blog based upon my new obsession. Other books
focused on how to mange a personal training business, as I'm
now managing my personal trainer. Finally, I purchased books
about personal finance, because that's what I write about.
I think all those books are tax deductible, but that's not
the point.
The point
is that Donald Trump finally got around to validating the
fact that I think like a billionaire. Or, as my mother would
say, I have "caviar taste on a hot dog budget." Trump's book,
"Think Like a Billionaire," contains some shiny gems, although
it was written a full three years ago. This book will remain
contemporary at least for another decade, because The Donald
is so totally full of himself in this book - which is highly
amusing - and because Trump talks about things that will never,
ever change.
Take the
following information from the chapter on how to buy stocks
and bonds, for example:
- Do
your homework before you invest. A dumb investor is a dead
investor.
- Hire
an advisor if you can afford one, and always research what
you are buying. Don't go for the hot tip or the quick hit.
Those types of investments usually end up in the trashcan.
- Buy
companies only when you understand what they do. It is always
easy to go with the herd and buy what everyone else is buying,
but remember what happened to most of the dot-coms you bought?
Stick to what you know.
Do some
of those words of wisdom seem familiar? Research, research,
research. Even when you can afford an advisor, you still need
to conduct research. And, while Trump isn't fond of stocks
and bonds (he equates investing with gambling), he can sure
tell his readers how to research a stock:
- Always
invest in what you know - and know it as well as Trump knows
real estate in Manhattan.
- The
people involved in the company create the real bottom line.
If the company is run by what Trump calls a "klutz," then
the "company is doomed." Trump advises investors to pick
your stocks like you would pick your surgeon. Don't pick
a company with an incompetent leader on board.
- Finally,
look at the numbers. According to Trump, the company in
question should be growing by "leaps and bounds each year."
Don't trust CEOs who promise great future performance, especially
if nothing was delivered previously. The stock market, according
to The Donald, is far too risky to trust your money to smoke
and mirrors.
I find
it fascinating that Trump follows this three-page chapter
on stocks and bonds with a two-page chapter on "How to Spot
a Fraud," followed by a three-page chapter on "How to Pinch
Pennies." I'll tell you one thing - this Trump guy sure knows
how to mince his words. The book is easy reading, and you'll
learn a lot. But, this book is good only if you want to think
or live like Donald Trump.
What if
you want to think or live like Ivana Trump? Then you can purchase
her book about how to survive divorce. She will tell you to
"get tough, get on with your life, keep busy, look good, and
find a new man." However, this advice comes from a billionaire
ex-wife's perspective, not from the burger-slinger who lives
one street over. While her book might be fun and strange,
I hope you're going for independence rather than dependence
on someone else. If you're going for independence, then I
would purchase all of Donald Trump's books.
Or, you
could purchase books written by other billionaires. Or, you
could purchase books about fictitious romances between a billionaire
and a woman from the wrong side of the tracks (can we hear
it for "Pretty Woman" or "Cinderella"?). Or, finally, you
could refrain from buying any books and stick that money into
your portfolio instead.
But how
can you resist writing like this: "When you have a lot of
money, it can cause misery. But I'd rather have that kind
of misery than the misery without it."
Until
Next Week,
Linda Goin
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