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I'll never
forget my physics classes, mainly because I had a crush on
my instructor. But, I also learned a few lessons. The most
basic physics lesson, push/pull,
will explain individual behaviors in the markets when nothing
else can. Only a push or a pull will make something move.
For example,
in June 2006 I wrote a piece
on the dire straits that healthcare faces in this nation.
In that article, I argued that the supply side (hospitals)
lacked the ability to feed a heavy demand side from patients.
It didn't matter whether these patients carried healthcare
insurance or not, because all patients experienced long waits,
poor service, and high prices. This situation still stands
in most cases. But, I was wrong on at least one point in my
argument.
In that
article I stated, "If hospitals continue to shut doors, then
the people who cannot afford health insurance might find another
alternative solution. Cora and I are doubtful that this will
happen, because alternative solutions are at a premium in
both price and supply." Well, this is where push/pull physics
kicked in, and where Michael Moore's movie, "Sicko"
illustrated the results.
Moore
transported individuals from New York to Cuba for medical
treatment, and he documented the difference between medical
treatments in the U.S. and Cuba. While this film raised eyebrows,
dropped jaws, and stirred Washington to consider legal action
against Moore, it's too late to do anything about Moore's
decisions. "Medical tourism" has captured the attention of
any U.S. citizen who desires medical treatment from anywhere
other than in the U.S., and - according to the laws of physics
- it will take a strong pull to reverse the push that poor
medical care has created.
Medical
tourism is a term that was coined to describe an industry
where people from all over the world travel to other countries
to obtain medical, dental, and surgical care while enjoying
the scenery. You can travel to India
for dental implants and visit the Taj Mahal for basically
the same price or less than those implants would cost in the
U.S. Similarly, if you want cosmetic surgery, you can save
face and book a safari at the same time in Africa,
once again for less than that surgery would cost in the U.S.
Developing
countries are latching onto medical tourism, as they can compete
with developed countries and boost tourism dollars in one
fell swoop. Practitioners in other countries have compared
their prices to those in the U.S. and have built new practices
around the tourism theme. Major providers can add limousine
service and private chefs to the bill and the patient remains
happy with his bargain.
Medical
tourism wouldn't appeal to those who are on Medicare or Medicaid
or a combination of insurances that would pay for an entire
procedure in the states. But it does appeal to those U.S.
citizens who make a good living, but not good enough to pay
for insurance or for major surgeries. It also appeals to those
desperate individuals who cannot pay for medical treatment,
but who can find a path to a nearby country for possible life-saving
procedures.
If you've
never traveled outside the U.S., you might find this new trend
somewhat disturbing or distasteful. The term, "developing
countries," might bring sordid surgery practices, dirty hospitals
and tools, and terrorism to mind. But, this scenario is fiction
in most cases, as medical practices and facilities in many
countries have pleased many patients who have traveled overseas
for help.
In fact,
if you want to wait until 2010, you can travel to Dubai
for treatment at what is billed as the largest international
medical center between Europe and South-East Asia. It is set
to include a branch of Harvard Medical School. If you search
for "medical tourism" on the Internet, you'll find many stories
about how prestigious hospitals are making plans for overseas
expansion. You'll also find stories about doctors who have
given up their U.S. practices to move back to their native
countries to ride the medical tourism wave.
But, there
is a downside to this trend. Some countries don't use the
same medical standards that are maintained in the U.S. You
might find articles online about black markets on kidneys
and other body parts as medical pirates seek profits. And,
as in the U.S., some procedures may not work out. Heart failure
can occur as easily here as it does in any other country,
under anyone's knife.
International
medical tourism calls for international standards. A medical
tourism expert worth his salt will tell you that you'll receive
standardized treatment at any worldwide hospital that has
been accredited by the Joint Commission International (JCI).
You can find over one hundred hospitals listed on this site
that have received this accreditation.
Another
story behind medical tourism is the investment possibilities.
Watch for the publicly traded medical facilities that will
expand globally. Keep an eye on the hottest medical tourism
areas to learn more about advances in procedures. While you're
investigating the medical tourism hot spots, you might branch
out to learn more about the tourism sector. How are people
traveling to these areas, and where do they stay? Accordingly,
you can find new companies that plan these tours online. Even
if those businesses aren't currently on the market, there
might be a chance for real growth in this area.
Back to
the push/pull theory?in that previous piece I also stated
that, "this country needs to maintain an equilibrium between
supply and demand through the guidelines suggested by the
National
Academy of Sciences. Part of this solution is for
Congress to supply $50 million dollars to implement their
suggestions." Once again, perhaps I'm wrong. What this country
needs is to create a new pull that will counteract the effects
of medical tourism, and it may have nothing to do with federal
money.
When will
that pull happen? What would that solution entail? To be honest,
I might be pushed into investigating new investment possibilities
while I pack my bags for an extended tour.
Until
Next Week,
Linda Goin
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