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When Cora
and I went on our little bookstore binge a few weeks ago,
I added The Economist to my reading as I was caught
by the 11-17 June issue's front cover. That particular week,
The Economist celebrated EBay's tenth birthday and
EBay's colors were emblazoned beneath another article that
caught my historian's eye ("Should Americans worry about class").
Additionally, that particular issue carried a "Technology
Quarterly" special, and I thought that the information contained
within these pages might add to our investment idea bank.
While
I also try to read the Wall Street Journal, Newsweek,
and several other magazines and newspapers which track innovative
technological news and an intertwining between politics and
commerce, The Economist never fails to fascinate me
- and now Cora - with their short and interesting takes on
a multitude of topics. Their main editorial office is located
in London and other offices are located throughout the world,
while their U.S. offices are located in Los Angeles, New York,
San Francisco, and Washington. Therefore, the editorial staff
has a wide reach that - since 1843 - has enabled its writers
to inform readers about news or angles that a smaller newspaper
or magazine might overlook or omit from its pages.
For instance,
Cora and I learned from this particular issue that theatrical
(fake) wrestling has risen to be Mexico's second most popular
sport after football, "drawing over 7m a year to live matches,
with many more watching on television." We also learned that
Japan intends to privatize its snail mail services (worth
about $3.6 trillion in assets because it also doubles as a
financial institution), and that Australia's John Howard is
finally poised to reform his country's labor market after
the Australian Industrial Relations Commission (AIRC) delivered
its last ruling on the country's minimum wage. AIRC's last
act marks the end of a century's worth of wage fixing.
The news
is offbeat, so it piques my teenage daughter's interest, and
the color photos add depth to the stories for her as well.
But, it was the technology section that held us both rapt,
as we learned that:
- Young
people are spending less time watching television and more
time online and playing games
- Moshe
Alamaro, a scientist at the Massachusetts Institute of Technology
(MIT) has developed and tested a way to slow down hurricanes
with large abandoned jet engines (as in scrapped American
and Soviet long-range bombers)
- Plastic
is becoming an increasingly popular material from which
to build bridges
- Flash
Drives, or a small removable data storage device that uses
flash memory and a USB connector, are now fashion items
in every country except Italy (Italians perceive flash drives
as a symbol of American corporatism and won't wear them
like other fashion-conscious tech-heads).
- Velcro
was developed after a Swiss inventor, George de Mestral,
observed how burdock plant seeds had attached themselves
to his clothes and to his dog's fur. Now, other scientists
are using nature as inspiration for such things as fins
on underwater vehicles and for a new kind of sticking plaster
based on how geckos' feet work.
A nice
twist to The Economist is that they also cover art
news, an addition that seems to round out the political leanings
in the global agenda section. In this issue we learned how
art conservators battle to preserve modern art, which is a
science in itself. Who would have thought that a shark dunked
in formaldehyde would deteriorate since it was "created" by
Damien Hirst in 1991 and that because of this reason it would
become a problem for its creator and conservators? Fortunately,
the shark (and its formaldehyde) sold earlier this year for
$12m, so all can breathe a little easier?
What do
any of these tidbits have to do with our investment portfolios?
Cora and I like to discover new methods and ideas to understand
where world commerce is heading, and our heads were spinning
over the information listed above. We especially want to know
more about MIT's jet engine methodology, where they will test
it next, and which company will pick up on this innovative
technique. We learned that since flash drives are now fashion
items, the demand will probably keep the current price on
memory chips level or it may even increase.
Cora and
I also wanted to know more about the type of plastic used
for those bridges, and whether it would persevere under weather
extremes. We also wanted to know who made these bridges (and
the plastic). Our questions led to an online search for answers,
a quest that kept us both busy for a few hours. We also wondered
why U.S. mail services never incorporated a financial institution
and where wrestling stands in the U.S. sports hierarchy. While
the latter information lends little to investment possibilities,
the ideas that these tidbits generate help Cora to understand
how to compare other cultures to the U.S. (and vice versa).
Additionally, the articles generated conversation, questions,
and activities that compared to and possibly exceeded any
board game intrigue.
If you
want to spend some quality time with your teen(s), The
Economist provides a great format to learn and share how
you feel about global issues and new technologies. If you
have two bored teenagers, then you might introduce them to
The Economist so that they can keep each other busy
for a few hours. If you have only one teenager, tell them
to invite a friend over to peruse the magazine together. One
warning, though: If you don't become involved in the conversations,
your teen(s) might become the highlight of that outdoor summer
barbeque that you planned to impress your boss.
How do
you stay on top of the information tidbit clique if you can't
find The Economist at the local newsstand? You can
visit http://www.economist.com
for information on the current print edition, back issues,
research, country briefings, books and art, travel, and more.
The online version might come in handy if the teens make off
with your print edition.
Until
Next Week,
Linda Goin
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