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Over The Counter Bulletin Board: The Best Medicine for a Portfolio?
Linda Goin
  
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Over-the-Counter Bulletin Board stocks, or OTCBB's (also known as penny stocks or pink sheets), seem to generate black-and-white responses from people. Young, frisky, devil-may-care individuals (no matter the age) may view OTCBB's as a wise investment, albeit a high-risk venture. More conservative folks may perceive OTCBB stock purchases as foolish and a waste of time and money. Although a grey area does exist somewhere between these two viewpoints, it's usually slim. How does an investor determine whether OTCBB stocks are good medicine for his or her portfolio? First, understand how the OTCBB market operates. Secondly, determine other variables about yourself to decide whether you can stand the financial risk.

The OTCBB market is volatile because the shares in this arena belong to companies that are start-ups, businesses that have remained too small for larger market exchanges, or other entities that strive to reach a certain pinnacle of economic success (including those with bad credit). While these stocks aren't listed or available on officially recognized stock exchanges, they are traded in direct negotiation between buyers and sellers or purchased online or through brokers for a fee. Similar to over-the-counter drugs, these stocks can be purchased without a doctor's - or, in this case, without a financial advisor's - prescription.

However, OTCBB stocks are more difficult to purchase then over-the-counter drugs, because many brokers don't want to be associated with the volatility or they find OTCBB pursuits far too risky and financially unrewarding for the amount of time involved in research and timing. You cannot, for instance, purchase OTCBB stocks through BUYandHOLD. If you are bound and determined to seek financial adventures, however, I know one person who was well-suited to purchase OTCBB stocks, and I'll use him as an example to explain the type of investor who might profit from this venture.

This man is in his mid-forties, he's settled with a partner, and they don't have children and don't intend to cultivate a family. He and his partner have owned their own separate businesses for almost twenty years. He began his portfolio about ten years ago, and over the years he's increased his input and has seldom sold. In other words, he's a long-term, buy-and-hold investor. His portfolio is diversified, with ten different stocks in five different sectors, and he tends to purchase stocks that pay dividends. Additionally, both the investor and his partner hold real estate, savings accounts, life and health insurance, and IRAs. Neither individual is in debt.

Over two years ago this investor decided to open another portfolio with minor investments in OTCBB stocks. However, he didn't plan to "play the market" so much as he wanted to become part of some start-up endeavors. The research for this task took months for this investor to conduct. This job was difficult because many of these small companies don't have time for PR (public relations), they don't want PR, or they cannot afford the time or money for PR or advertisements. He found these companies through articles written by journalists who focused on his interests.

This investor found five companies that fit his criteria: they had at least one product that was situated to sell; they were listed on the OTCBB market for at least six months or more; they all sold for less than $1.00 per share; they were written up in at least two different publications; and, finally, these companies had owners and managers who had been with this company since the inception of the given venture. He purchased the stocks (100 shares each) and then let them sit for two years, because he knew that:

  1. OTCBB stocks don't carry the volume that "normal" stocks carry, so sales are few and far between.
  2. Because of low volume the asking price for a sale or purchase is seldom met when the buyer or seller wants it to be met.

In other words, volume is everything in the OTCBB market. Buyers must find sellers and sellers must find buyers, and low volume is what makes this connection risky. So, unless the OTCBB buyer or seller is willing to take a loss, break even, or find little profit for such a time-consuming project, the best option is to develop a buy-and-hold mentality. Further, this long-term frame of mind needs to be bolstered by self-confidence AND confidence in the company and its product or service.

What happened to this investor's OTCBB portfolio? Out of five investments, two declared bankruptcy, one stayed level, and two increased in value over five times. Out of the last two, one business is poised to be purchased by a major corporation and the other company is set to emerge on an officially recognized stock exchange. This investor plans to continue to hold onto the three remaining investments to see how they fare over the next two years.

Please believe that I couldn't make up a story this good unless it was based on reality. Take note of the investor's age, his real-life financial situation, and the amount of time it took for him to research his investments and realize a profit. Granted, although the risk was high, his return was high, also. However, the return is, in his terms, "untouchable." In other words, he still doesn't consider his investment as liquid because the volume remains too low; however, he doesn't need this money for emergencies or other problems that many folks who raise families face on a day-to-day basis.

So, if you believe that OTCBB stocks are just the medicine that your portfolio needs, think hard about how the OTCBB market operates (and I just touched on a few problems here), and about how much risk you can tolerate given your present financial situation. If, like the above investor, you find that you have no debt, lots of insurance, other solid investments, some cash on hand that you were going to spend at the casino anyway, a lot of time to spare on research, and a willingness to hold on until that stock sees a possible future, then more power to you!

Until Next Week,
Linda Goin

 


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