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My mother
called last week, worried that an impending bankruptcy of
a certain airline might jeopardize our holiday visit. My mother,
you see, is going through Cora withdrawal. She's nervous,
shaky, anxious, and ready for her granddaughter fix.
I assured
my mother we would be there, even if we had to walk. Certain
we would show for this holiday season, she began to worry
about next year's visits.
"What
if all the airlines go out of business?" Not content with
one mode of transportation, she added, "And what about trains?
They're in trouble, too. How will you ever get here if there's
no planes or trains?"
That question
was just too tempting. I pondered whether I should maintain
my reputation as the daughter who begs to be sent to her room,
or dust off my veneer of kindness for this prelude to our
visit. I hoped for the latter, but my mouth managed to perform
the usual smart-aleck response.
"I don't
know mom. I think hitchhiking is illegal in just about every
state. I guess we'll just move in with you."
That comment
gave us both the shivers, and it helped end the conversation
rather quickly. After that phone call, I thought about telephones
and transportation. Then I thought about food, clothing, the
electric bill, teeny-weeny computer chips, safety, and finances.
After all these thoughts my head was spinning, so I reached
for the aspirin and wondered how I could relax and entertain
myself.
Within
those thoughts and actions, I covered just about every sector
in the market. The only thing missing was my ticket to another
planet. It occurred to me I've been rather slack with studies
of various and sundry industries lately. Not so long ago,
I was quite certain about which stocks to pick and I was comfortable
with my knowledge on different sectors. But many things have
changed within the past two years, and each industry now has
new things to offer.
My New
Year's resolution is to take my head out of the sand and explore
what's available in the market today. In fact, we'll start
this week with a little planning and organizing. I want to
know where to focus, and I need some fodder for holiday discussion
topics. We'll rely on most of BUYandHOLD's sector divisions,
which are:
Consumer
Goods: This sector covers everything we use on a daily
basis, or anything we use and replace every few years. Clothing,
appliances, and other items we need or simply can't live without
are included in this category.
Energy
and Utilities: This sector seems pretty self-explanatory,
but there's more involved than just turning on a switch. There
are products that supply the power, like oil and coal, and
then there's leftovers - or waste - produced from using these
products. All are covered under this category.
Finance:
This sector includes commercial, savings and investment banks,
brokerage firms, asset management firms and venture capital
firms.
Food
and Beverage: Yes, Virginia, food has a stake in the market,
too. Denver, Co was founded on sugar beets, and the price
of oranges depends on frost in Florida. This sector includes
other surprises, like chemicals and packaging.
Industrial:
This sector includes machinery, but it also includes testing
and research, patents and inventions. Cora's eyes lit up with
the possibilities in this category.
Medical/Healthcare:
This sector includes medicine, health care, various studies
and research, testing, biotech, etc., etc. This is a huge
sector, and hopefully we can cover most of the major sections
of this category in future weeks.
Recreation/Leisure:
This is my favorite sector for participation, but I've never
researched it thoroughly for investments. Who knows what profits
lurk in toys, hotels, and hot tubs?
Services:
This category covers services offered to help make our lives
easier - whether we're aware of them or not. Various breakdowns
include information, administration, rentals, leasing, and
security.
Technology
and Internet:
Most of us know about this sector. At least, most of us think
we do?but changes happen rapidly in this industry, so a little
brush-up won't hurt us.
Telecommunications:
If you can talk, you've used something in this sector. Outside
of phones, intercoms, beepers, and other communication devices,
there's also the ways and means of sending these communications
from one place to another.
Transportation:
Speaking of sending things from one place to another, we still
have planes, trains, and automobiles. My gut feeling is this
industry will go through some major changes over the next
few years, so I'm anxious to discover more about this industry.
Each sector
has its own quirks, trends, failures, and successes. As we
cover each one, I'll add my findings and opinions, including
those of my family, friends, and some industry professionals.
In the
meantime, you can print this list and carry it with you on
your own holiday visits. Engage your family and friends in
a discussion about change, and how - sometimes - these changes
can often spell hope.
Cora and
I hope you'll have a wonderful celebration of this holiday
season.
See you
next week,
Linda Goin
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